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50 Years of Packages That Fool Stupid People

By Joyce Slaton, published on Thursday, July 7, 2011

There are plenty of words that mean nothing on food packages: new and improved, better flavor, artisan. But just like clothes and music, food packaging has fads. Putting astronaut or space on a package was a hot ticket in 1962, but would be a dud today. Here's a little tour through the biggest-hit packaging buzzwords from the past five decades, found on foods that gained in popularity during these eras.

1960s - EASY

Popular easy foods: Nestle's Quik, Shake 'n Bake, Cool Whip, Tang, SpaghettiOs

21 Logo Evolutions of the World’s Well Known Logo Designs

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The evolution of logo designing could be traced back to the Ancient Greece, when the rulers and their dynasties used to use cipher as a monogram in their coins.  However, the modern logo designing dates back to the early days of the Renaissance, around the 13th Century. Goldsmiths, masons, paper makers, and potters, were among the first trades people to use marks-pressings into gold, chiseled symbols, watermarks on paper, and simple thumb-prints on pottery.

Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. However, only a few of the thousands of ideograms people see are recognized without a name.

Let’s look at the history and evolution of the well known logo designs. If you are a logo designer, I bet you will learn a lot from their mistakes, and a long path of improvements until they’ve reached the final design. If you are just an ordinary mortal – don’t worry, this will be at least very entertaining for you.

P.S.: I’ll try to keep this logo evolution post up-to-date as much as possible. So, if you see anything missing here on Bored Panda’s logo evolutions list, please let me know!

Pepsi Logo Evolution

(via boredpanda)

Manufactured and marketed by PepsiCo, it was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.

Top 15 Worst Logo FAILS Ever

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Marketers say that one of the most important marketing tools is a good logodesign. It not only provides an easy to recognize identity for your business but also communicates who you are. That’s why every company considering creating or buying a logo design should know the criteria that make for an effective logo.

The first feature of a good and effectivelogo is that it can immediately “grab” viewer’s attention. Your logo should have an immediate impact and hold the viewer’s attention.

However, if you did manage to catch the viewer’s eye – that doesn’t necessary mean you are doing good. There might always be a hidden penis you cannot see at first sight.

Here’s a list of Top 15 Worst Logo Fails of all time which probably didn’t look so bad at first glance.

Logo of Catholic Church’s Archdiocesan Youth Commission

This is an actual logo designed in 1973 for the Catholic Church’s Archdiocesan Youth Commission. It even won an award from the Art Directors Club of Los Angeles.

Honest Logos By Viktor Hertz (Part II)

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For those who haven’t seen the Part I of Honest logos by Viktor Hertz, first take a look: here. Now that you’ve done that, we’d like to show you some more new logos from Viktor’s ongoing series titled “Honest logos”.

As we’ve talked before, Viktor Hertz is a freelance Graphic Designer from Sweden who turns well known logos into “Honest Logos”. He does that by cleverly changing the name of the company while still preserving the original style of the logo.

“An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.” says the artist.

Websites: flickr | twitter

Honest Logos By Viktor Hertz (Part I)

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We’ve already laughed at the Top 15 Worst Logo FAILS Ever, tried to find hidden objects in 30 Clever Logos With Hidden Symbolism and even learned some history from 21 Logo Evolutions of the World’s Well Known Logo Designs, but we’ve never looked at what would happen if companies created honest logos.

Viktor Hertz, a freelance Graphic Designer from Sweden, finally did it – he turned well known logos into “Honest Logos”.

“An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.” says the artist.

Websites: flickr | twitter